The main definitions of the culture consuption – research possibilities of the perception of art, including artistic products, creators of art, consumers of art, and the wider society are studied in this article. The analysis of how consumers use art, what meanings it elicits in their minds, and how it eventually penetrates into the general society, how it is mediated by these individuals and is affected by their attitudes and values, their social location is made analysed in this article. Art has a special function to provide the aesthetic experience. The perception of art is analysed by the data of Institute for Social Research in two levels: cognitive and emotional. The young people with bigger cultural capital perceive art in an aesthetic way and like elaborate art. Globalization has made Hollywood production more popular artifact throughout the world and it is production is the source of images for the young peoples. The mass media, like cinema, has created a new reality, hyperreality, which comprises constructing of images and modelling the everyday life of respondents – this is discussed in the article.

Article in: Lithuanian

Article published: 2015-10-01