Creativity in Hospitality Industry: Study of Hostels in St. Petersburg
Irina Borovskaya (National Research University Higher School of Economics, Russian Federation)
Mariya Dedova (National Research University Higher School of Economics, Russian Federation)
Mariya Dedova (National Research University Higher School of Economics, Russian Federation)
Abstract
The aim of this study is to explore dimensions of creativity in hostels managerial practices taking the example of St. Petersburg. Within the study 72 semi-structured interviews were conducted with owners and employees of hostels during October–November 2012. The findings of the study identify four main managerial activities as key elements of creativity in hostels. They are: targeted recruitment, segmentation of customers, organization of space, and organization of communications both with internal and external stakeholders.
Article in:
English
Article published:
2014-10-06
Keyword(s): creativity; hostels; hospitality; creative communication
DOI: 10.3846/cpc.2014.12
Cited-By
1. Exploration of spatial design issues at backpacker hostels in Budapest׳s historic center: Informality, density, and adaptability
Gergely Hory, Zoltán Major, Péter Müllner, Melinda Benko
Frontiers of Architectural Research vol: 6 issue: 2 first page: 157 year: 2017
doi: 10.1016/j.foar.2017.02.005
Coactivity: Philosophy, Communication / Santalka: Filosofija, Komunikacija ISSN 2029-6320, eISSN 2029-6339
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.