In this paper the author suggests that nonverbal communication is one of the most important elements in creative industries. Author argues that nonverbal communication research findings can (and need to) be effectively applied in practical (commercial) field by helping efficiently minimizing (or removing) semiotic communication noise. The validity of this hypothesis is demonstrated by recent findings in the field of nonverbal communications that have significantly contributed to its body of knowledge. The paper also analyzes and demonstrates how non-systematic verbal communication can be used to provide effective communication between creator and audience.

Article in: Lithuanian

Article published: 2012-10-16